20 August 2025, 19:00
Exhibition "70 Years of Estonian Television: As Written on TV"
Free for 8 years and younger. Free with Museum Card.
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Introduction
70 YEARS OF ESTONIAN TELEVISION
As Written on TV
04.06-20.08.2025
The exhibition Kirjakunst teleekraanil offers a unique look at the intersection of calligraphy and television. Celebrating the 70th anniversary of Estonian Television, we invite visitors to remember the era of analog television, and to explore an often overlooked yet widely consumed aspect of Estonian graphic design: artistic TV program title graphics. Nearly one thousand original graphic works from the pre-digital era (1960–1990), preserved at the Estonian Broadcasting Museum, uniquely reflect the aesthetic and ideological context of their time.
This exhibition showcases works by three Estonian Television lettering artists — Erich Tali (1921–1990), Guido Pant (1922–2018), Peeter Urtson (born 1947) — among others. "Hand-created graphics were more than just beautiful lettering — they were a craft that carried both information and emotion. This field required discipline, a good eye, and a precise hand," says the exhibition’s curator.
Visitors can view original hand-drawn titles, historical footage, and hear stories from the people who worked behind the scenes of this subtle yet influential art form. The exhibition is complemented by original items from the ERR Museum's collections and reconstructions, which help illustrate the behind-the-scenes world and the technological methods of translating lettering art to the television screen.
Curator: Caroline Murumägi (Estonian Academy of Arts)
Designer: Indrek Aija
Exhibition assistant: Lilli Reinväli
The exhibition is produced in cooperation between the ERR Museum and Pärnu Museum.
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Introduction
70 YEARS OF ESTONIAN TELEVISION
As Written on TV
04.06-20.08.2025
The exhibition Kirjakunst teleekraanil offers a unique look at the intersection of calligraphy and television. Celebrating the 70th anniversary of Estonian Television, we invite visitors to remember the era of analog television, and to explore an often overlooked yet widely consumed aspect of Estonian graphic design: artistic TV program title graphics. Nearly one thousand original graphic works from the pre-digital era (1960–1990), preserved at the Estonian Broadcasting Museum, uniquely reflect the aesthetic and ideological context of their time.
This exhibition showcases works by three Estonian Television lettering artists — Erich Tali (1921–1990), Guido Pant (1922–2018), Peeter Urtson (born 1947) — among others. "Hand-created graphics were more than just beautiful lettering — they were a craft that carried both information and emotion. This field required discipline, a good eye, and a precise hand," says the exhibition’s curator.
Visitors can view original hand-drawn titles, historical footage, and hear stories from the people who worked behind the scenes of this subtle yet influential art form. The exhibition is complemented by original items from the ERR Museum's collections and reconstructions, which help illustrate the behind-the-scenes world and the technological methods of translating lettering art to the television screen.
Curator: Caroline Murumägi (Estonian Academy of Arts)
Designer: Indrek Aija
Exhibition assistant: Lilli Reinväli
The exhibition is produced in cooperation between the ERR Museum and Pärnu Museum.
