Clothing has always been a key way for people to express who they are and where they belong. The identity of Pärnu County started to take shape at the end of the 19th century, as the awakening nation began to search for signs of being Estonian. Interestingly, the tradition of wearing traditional clothing faded as national pride grew. By the early 20th century, the Estonian people felt the need to reconnect with their past. They were encouraged to gather and protect their ancestors' heritage. Traditional folk costumes, along with the blue-black-and-white flag, became a symbol of the nation, finding a special place in the hearts of Estonians thanks to the tradition of song and dance festivals. Now, as we prepare for another big festival, it’s time to dust off the clothing chests and closets once more; to look at both the cherished items of our ancestors and the clothing inspired by them.

This exhibition showcases the historical areas of Pärnu County along with the regions added by the recent administrative changes. Clothing pieces from the museum's ethnographic collection are arranged by parish. You may also find complete sets created created in recent years and more modern folk costumes made for local choirs.